UX Design – user experience design finally explained

User experience design is an essential aspect of digital products, whether web page or app. Why and what is UX design so important for?

You will find out here!

You can find out what you mean by this term if you continue to read:

User Experience Design

User-Experience-Design (or UX-Design for short) deals with the analysis, creation and optimization of the user experience. User experience is a very complex topic. It covers the entire experience of a user’s thoughts, emotions and needs when interacting with a digital product. UX designers improve the experience of the user through certain optimizations. The goal is to make complex systems easier to understand and to get the user to their destination as quickly and efficiently as possible.

Which products need good UX design?

In fact, every successful product and every website needs it. Inefficient and confusing websites are annoying for every visitor. Have you ever been annoyed when you searched for a product or information on a website and had to click through lots of links and, after endless searches, left the site frustrated and inconclusive? The result: the company loses again a potential customer.

That does not have to be!

The economic success of a digital product depends on a clean UX strategy.

What’s the difference between UI design and UX design?

User Interface Design (short: UI Design) and User Experience Design (short: UX Design) are fundamentally different. A UI designer makes sure that a digital product looks good. A UX designer takes care that a product can be used well. UI designers are creatively and artistically concerned with a problem. UX designers focus on analytical methods. The user psychology is in the foreground.

Is user experience a critical success factor?

“User Experience”, short form: UX, is an integral part of the corporate strategy of successful companies. UX describes all aspects of a user’s experience interacting with a product, service, environment, or facility. (UX = user experience). If a user has a positive experience interacting with a website or an online store, he likes to come back.


In order to create an optimal user experience, fundamental knowledge about the needs and behavioral patterns of end users is needed. From this, measures for optimal usability are derived.

What is usability?

It is a mix of optimal benefits, perfect efficiency and convenient operation of a website or online store. This should avoid possible errors in the usability in the development of websites and web shops. The totality of these aspects lead to a good user-friendliness (usability).

Satisfied end users?

86% of all visitors do not return to the website in case of bad UX.
96% of the visitors make the first impression of a website based on the design.
53% of mobile device users leave a webpage when it loads for more than 3 seconds.

You want more detailed information about UX design? Then you should read the following article:

UX Design – How We Transform Your Website
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