How much does a Shopware shop cost in 2025?
How much does it cost to have a Shopware shop created? For many companies, investing in a Shopware shop is a decisive step towards digitization and long-term online success. However, the cost of implementation can vary greatly – depending on the scope, complexity and individual requirements of the project. In this article, we show which factors influence pricing and in what cost framework you should expect a Shopware implementation.
Basic costs for creating a Shopware store
For a professionally created Shopware shop with an individual design, connection to an ERP system and a basic configuration for payment and shipping methods, companies should expect a budget of between 15,000 and 25,000 euros . This price typically includes the following services:
- Conception and project planning
- Design and design adaptation
- Technical implementation
- Setting up basic shop functions
This is a guideline. Depending on the chosen service provider and the specific requirements of the project, the actual costs can vary significantly. A four-digit budget is usually not enough to realize a professional implementation by a specialized agency. For smaller budgets, alternatives like WooCommerce (based on WordPress) may make more sense. You can find more information on this on the pages of our WordPress agency Prices.
Advanced features and system integrations
If advanced features such as an intelligent product search, complex filter options or individual modules are to be developed, the costs can quickly increase to 40,000 to 60,000 euros – or even more. The connection of external systems such as ERP or CRM solutions as well as the development of individual interfaces also lead to a higher investment volume.
For very extensive e-commerce projects in the enterprise sector, even amounts in the low to mid six-figure range are not uncommon. A modular or step-by-step implementation can help to spread the costs and still integrate all the necessary functions in the long term.
Shopware Editions at a Glance
Another cost factor is the choice of the right Shopware edition (also called plans). Among other things, Shopware pricing depends on the total value of the goods sold in the shop. Shopware currently offers the following variants:
- Community Edition (Free)
– For small shops with a low range of functions (no B2B functions). No official support services included. - Rise Edition (from 600 € / month plus VAT)
– With extended functionality and basic support. - Evolve Edition (from €2,400 / month plus VAT)
– Includes B2B features, integration capabilities, and professional support. - Beyond Edition (from €6,500 / month plus VAT)
– Tailor-made for enterprise customers with the highest requirements.
The prices of the three paid Shopware editions are mainly based on the Gross Merchandise Value (GMV) – i.e. the gross merchandise value of the products sold via the platform within a certain period of time. In addition, other individual factors are also included in the price determination.
The GMV is calculated as follows:
Number of items sold × price per item = GMV
This is total sales before deducting discounts, shipping costs, returns, or other fees. GMV serves as an important key figure for evaluating sales volume, especially in e-commerce, and is a central criterion for licensing Shopware editions.
The choice of edition should be based on the specific needs and planned growth of the company.
Ongoing costs: hosting, maintenance and support
In addition to the initial costs, there are also monthly operating costs . These are made up of:
- Hosting (depending on provider & performance requirements): approx. 100 – 500 € / month
- Maintenance and security updates: between 300 – 600 € / month (net)
- Technical support from an agency or service provider: often between 400 – 600 € / month (net)
Stable hosting and continuous maintenance are essential for performance, security and high availability of the shop. Professional support ensures quick help in the event of a problem and technical advice on further developments.
How much do individual Shopware extensions cost?
In the official Shopware store you will find a large selection of free and paid extensions. These plugins expand the functionality of your shop in a targeted manner and help to make internal business processes more efficient or to implement sales-promoting measures.
In addition to the license fees, which can vary depending on the plugin, you should also consider the cost of setup and configuration in the store. When selecting suitable plugins as well as technical implementation and adapting them to your specific requirements, further costs can range from several thousand euros to costs in the five-digit range (depending on the complexity of the requirements).
Individual extensions for tailor-made solutions
Not every functional wish can be mapped with existing extensions. In such cases, individual Shopware extensions and interfaces must be developed that are precisely tailored to your business processes. These include, for example:
- Connections to external suppliers or logistics systems
- Special process automations after or during the ordering process
- Own backend modules or individual frontend features
A particularly sought-after use case are product configurators, which enable shop customers to put together items according to their personal requirements. Such solutions can not only increase conversion, but also enable entry into specialized market niches. The conception and technical implementation incur costs that are usually only calculated on an hourly basis.
What costs can be expected for individual Shopware extensions?
- Standard plugins from the Shopware Store
These can often be integrated within a few hours. License costs vary, but are usually moderate. Configuration effort: from approx. 500 – 1,500 € depending on complexity. - Individual extensions
The development of individual functions is much more complex. The project duration is usually several days to weeks – depending on the scope and requirements. Costs: from approx. 3,000 € upwards.
Important: Individually developed extensions must be regularly checked and adjusted if necessary in future Shopware updates. These maintenance costs should be taken into account as part of the long-term budget planning. Adjustments and maintenance of such extensions are usually billed separately on an hourly basis.
Costs for a Shopware shop: Cooperation with agency or freelancers
If you as a retailer want to implement a professional Shopware shop, we recommend working with a specialized agency or experienced freelancers. External service providers not only bring the technical know-how, but also enable you to implement the shop individually and future-proof – without you having to go deep into the technical implementation yourself.
What are the costs of implementation?
The cost of a Shopware store in cooperation with an agency varies greatly and depends on several factors, including:
- Scope and complexity of the project
- Design Requirements
- Desired features and integrations
- Type of remuneration (hourly or fixed price)
For smaller shop projects, prices at agencies usually start at around 15,000 euros. For larger shops with individual requirements, interface connections and extensive features, costs in the mid-five-digit range are quite common.
Billing models: hourly rates vs. fixed prices
Billing on an hourly basis
This form of remuneration is particularly suitable for smaller projects, ongoing support or support services. The advantage: You only pay for the work actually done. The disadvantage: The total effort is difficult to calculate in advance, which can lead to budget uncertainties – especially for more complex tasks or unclear project requirements. The hourly rates vary greatly and amount to about 100€ – 200€ net per hour.
Fixed price agreements
A fixed price makes sense for clearly defined projects, such as the complete setup of a new Shopware shop. The costs are fixed in advance, which enables companies to plan their budgets better. Fixed-price offers thus offer financial planning security – but only if the project is precisely specified. If the effort after the start of the project turns out to be higher than planned, it can lead to:
- renegotiations and additional costs come or
- a reduction in the scope of services in order to stay within budget
In any case, transparent communication with the service provider is crucial to avoid confusion later on.
Conclusion: The right e-commerce solution for your business
A Shopware shop is a powerful solution – but it is also associated with correspondingly high costs . Sound planning and the choice of an experienced partner are crucial for the success of the project. We recommend getting several quotes and getting comprehensive advice to find the right solution for your business.
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