WordPress & WooCommerce Agency

WooCommerce – the shop system for WordPress

WooCommerce is software for realizing online shops. The software is an extension for the content management system WordPress. This interaction offers a number of advantages over other shop systems. Thanks to WordPress, your products can also be promoted via special product pages or via the integrated blog. With this ideal addition, the products listed in WooCommerce are also presented and optimally set up for Google.

WooCommerce is one of the most successful e-commerce systems in the world. Worldwide, WooCommerce is used on more than 19% of all websites that BuiltWith evaluated in 2021, including sites that do not use e-commerce. The shop system is used by more than 3 million websites around the world. In Germany, the WooCommerce market share for e-commerce plugins is currently 88%. Shopify, Joomla and Wix follow at a great distance, their market shares between 3.0 and 6.0 percent (as of January 2022).

Compliance with the legal framework

WooCommerce offers the appropriate legal framework for every country worldwide. Shop operators in Germany usually use the popular plugins “WooCommerce Germanized” or “GermanMarket from MarketPress”. With these extensions, all German legal bases are complied with.

WooCommerce is suitable for all types of products

All types of physical products can be marketed with WooCommerce. In addition, digital content can also be sold via the online shop. If sales are not permitted in individual countries, individual products or product groups in the country concerned can be excluded. With the integrated Geo Location Service, the customer’s whereabouts and the order location can be determined, which automatically calculates the customer’s correct tax rate.

Your customer data from the shop system remain with you

Do you use a hosting-based shop system that handles your online business? With such sales systems, ownership of the customer data generated is usually assigned to the manufacturer of the shop system. As a shop operator, you lose the rights to your customer data. With the online shop system from WooCommerce, all data remains with you. This means you are independent and can use the data for your own marketing measures and evaluations. All data is encrypted and protected in WooCommerce.

Advantages of the shop system WooCommerce

WooCommerce is very widespread and has a large developer base. There is a very active community that is constantly working on various improvements. Thanks to its widespread use, many developers and agencies are able to take over the maintenance and support of the system without any problems.

The software from WooCommerce is completely free and, thanks to thousands of extensions and additional plugins, can be used flexibly and tailored to your needs. This makes the shop system suitable for almost any application. The source code of WooCommerce is open to everyone, so that developers can make any kind of adjustments in terms of functionality and also visual appearance. So you are not tied to a rigid system of a single shopware provider.

Another great advantage of WooCommerce is the simple integration of search engine optimization (SEO) through the connection to WordPress.