WordPress SEO

search engine optimization

The general ranking factors from earlier times are almost non-existent. Recently, individual ranking factors have been generated for each industry and for each search query, which are subject to constant changes. This is the result of the development of self-learning machine algorithms. The search engine Google has become intelligent. The worldwide content on the websites is growing daily. In order to appear at the top of Google’s search results, the contribution of 300 words to one keyword is hardly sufficient anymore.

In order to rank for different search terms, a holistic approach is necessary. To renounce SEO is absolutely not a good idea, because your website pushes you further and further out of the search results. In the end, the company no longer does business via the Internet. More and more factors are playing an important role. The page load time or mobile friendliness is a basic requirement for good ranking in the search engines.

Avoid barriers

What search engines like Google & Co. do not like: Flash, Frames, IFrames, large image files, long loading times, slow WebServer, long parameter chains.

Internal linking

Optimize the link structure for search engines: navigation with text instead of graphical navigation points. Use your own Sitemap (no “Google Sitemap”).

Content, Content !

What search engines like: Creating good content, but how? Through special workflow, with the article published. Pay attention to organic growth.

Links

Off-Page Optimization: The number and quality of the links that point to your page are the most important parameters for the PageRank on the search engines.

Google Sitemap

Google Sitemap ensures accelerated indexing. You can specify how often a file changes, how up-to-date it is, and how important it is.

Mobile friendly

Since 21 April 2016 the topic of mobile friendliness at Google is of great importance. If the website is not optimized for mobile devices, it is punished.

Mobile SEO

Due to the strongly increased use of mobile devices in recent years, the relevance of a mobile-optimized Internet presence for companies is extremely important. Search engines are increasingly frequented by mobile users. That is why mobile SEO is enormously important for the presence of your own website. We will adapt your website to these requirements.

Image optimization

Videos and pictures are increasingly perceived in the search results and also clicked more often by the search engines in the search engines. A large proportion of all Google search results are delivered with Universal Search Integrations. Therefore, a youtube SEO and SEO pictures should be performed. This will attract more visitors to your site.