SEO – Search Engine Optimization
The general ranking factors from earlier times are almost non-existent. Recently, individual ranking factors have been generated for each industry and for each search query, which are subject to constant changes. This is the result of the development of self-learning machine algorithms. The search engine Google has become intelligent. The worldwide content on the websites is growing daily. In order to appear at the top of Google’s search results, the contribution of 300 words to one keyword is hardly sufficient anymore.
In order to rank for different search terms, a holistic approach becomes necessary. It is not a good idea to do without SEO, because your website is being pushed further and further out of the search results. The company ultimately does not do business over the Internet anymore. More and more other factors play an important role. The page load time or mobile friendliness is a basic requirement for good ranking in the search engines. The search engine experts from the WordPress SEO agency optimize your website for a good ranking.
Why is search engine optimization (SEO) so important?
Search engine optimization is an efficient way to get more visitors to a website. It enables companies to market their content and services and increase their sales. SEO also helps you increase the scope of your presence on the internet by ensuring that the search engine prioritizes your website.
There are many reasons why SEO is so important:
- It improves visibility. SEO ensures that your website is found by potential customers by showing up in search engine results. The higher your website appears in the results, the higher the likelihood that someone will click on your page and dig deeper into your business.
- It improves usability. Using certain strategies can make your website more accessible to users. This means better navigation and readability for search engine crawlers. In other words, a user-friendly design will result in more people visiting your site and staying longer – which in turn will help generate more sales!
- It offers a good return on investment (ROI). SEO brings a great ROI – for every dollar you invest, you get more than a dollar back! This is because SEO strategies become more and more effective over time and thus can drive more traffic to your website than ever before.
- It creates trust and authority. A good SEO strategy will not only help you drive traffic to your website; it can also help build trust and authority in your company and its products or services. Being at the top of the SERPs shows potential customers that you are serious and have in-depth expertise – ultimately motivating them to buy from you or choose you as their product or service provider!
There are many more reasons for SEO search engine optimization: new audience expansion; expansion of the market; increase branding; Improving customer service, etc. However, one thing to remember: no results will be achieved without correct implementation – so make sure you seek professional advice and take the right steps!
How we use SEO on your website.
What search engines like Google & Co. do not like: Flash, frames, IFrames, large image files, long load times, slow web servers, long parameter chains.
Optimize the link structure for the search engines: navigation with text instead of graphic navigation points. Use your own Sitemap (no “Google Sitemap”).
Content, Content !
What search engines like: Creating good content, but how? Through a special workflow, with which articles are published. Pay attention to organic growth.
Off-Page Optimization: The number and quality of links pointing to your page are the most important parameters for Search PageRank.
Google Sitemap accelerates indexing. It can be specified how often a file changes, how current it is and how important it is.
Mobile friendliness has been of great importance at Google since 2020. If the website is not optimized for mobile devices, it will be punished.
Due to the strong increase in the use of mobile devices in recent years, the relevance of a mobile optimized Internet presence for companies is extremely important. Search engines are increasingly frequented by mobile users. That is why mobile SEO is very important for the presence of your own website. We will adapt your website to these requirements.
Videos and pictures are increasingly perceived in the search results and more often clicked by the searchers in the search engines. A high proportion of all Google search results come with Universal Search integrations. That’s why a Youtube SEO and SEO pictures should be done. That brings more visitors to your website.
Phases of SEO optimization
We will discuss with you in advance your requirements for the SEO search engine optimization of your website.
We implement the optimization work from the analysis in your web project.
In a detailed test all SEO optimizations are thoroughly checked.
We deliver the results of the optimization based on the test results.