search engine optimization
The general ranking factors from earlier times are almost non-existent. Recently, individual ranking factors have been generated for each industry and for each search query, which are subject to constant changes. This is the result of the development of self-learning machine algorithms. The search engine Google has become intelligent. The worldwide content on the websites is growing daily. In order to appear at the top of Google’s search results, the contribution of 300 words to one keyword is hardly sufficient anymore.
In order to rank for different search terms, a holistic approach is necessary. To renounce SEO is absolutely not a good idea, because your website pushes you further and further out of the search results. In the end, the company no longer does business via the Internet. More and more factors are playing an important role. The page load time or mobile friendliness is a basic requirement for good ranking in the search engines.