WordPress & WooCommerce Agency

WordPress Performance

JoeWP WordPress Agency

Improve the loading time of your own website

Since 2018 Google has made the loading speed (website speed or page speed) a decisive ranking factor. Since then, it has been essential to check and, if necessary, optimize the loading time of your own website to ensure that it can be found. Mobile users with smartphones or tablets don’t like slow websites on the go. Although high-speed Internet access for mobile devices is already available in conurbations, the Internet connection via smartphone is usually considerably slower than in stationary WLAN. Optimization for fast loading times is therefore particularly important. In any case, the loading time of the web page should be less than 3 seconds, ideally 1.5 seconds.

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Google likes fast loading websites

Google Ranking

The loading time in which a website is built is a ranking factor and an important quality feature for Google. Fast loading times improve the positioning in the search engines.

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Who wants to wait?


What’s important to Google is just as important to website users. If you want your website to be professionally set up, a good look is no longer enough. Loading times in particular are a criterion for whether the website is popular with potential customers. Otherwise, services and product presentations become a nerve-wracking thing and customers jump out prematurely.

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Faster = Better

bounce rate

Visitors to a website do not wait for long loading times. You leave the website before it is fully loaded. High bounce rates are the result, which also has a very negative effect on Google’s ranking.

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Every second more sales

increase in sales

Loading times are not only a decisive factor for your turnover in e-commerce. However, optimizing the page speed is particularly important in this area. Surveys at online retailer Amazon have shown that 100 milliseconds of additional loading time result in a drop in sales of around 1 percent.

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Smartphone users love speed

Mobile Devices

The technologies for mobile connections are still relatively slow and not comparable with a high-speed connection at home or at work. However, mobile website users are a considerable customer potential that should not be forgotten. PageSpeed optimization is especially important for the use of mobile devices.

PageSpeed Optimization for WordPress Websites

We specialize in optimizing your WordPress website for fast loading times.

JoeWP WordPress Agency - PageSpeed Optimization

Measuring charging times

We determine the loading times of your website in a comprehensive analysis. We use various tools and analysis programs, various Internet connections and various terminal devices.

JoeWP WordPress Agency - improve loading time


Through suitable measures such as source code compression, caching, image optimization and many other optimizations, which we have described below, we ensure optimal loading times for your website.

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Once all optimizations have been carried out, you will receive detailed statistics and results analyses from us. This allows you to check for yourself how the loading speed of your website has improved.

Measures to optimize loading time + Google PageSpeed

Optimize all images

Merge stylesheets into a CSS file

Reduce HTTP requests

Minify/Summarize HTML

Minify / summarize CSS

JS minify/combine

Activate delayed JS (defer)

Enable LazyLoad for images

Using CSS sprites

Using server-side caching

Set up browser caching

Setting up Gzip compression

Setting Up CDN (Content Delivery Network)

301-reduce redirects

Using a dedicated server

Improve server response time

Use current PHP and MySQL versions

Set up SSL certificate on the website

Reduce plugins on the website

Enable HTTP / 2

Test website speed by yourself

The loading speed of a website is extremely important. The full display of the website should be under 2 seconds. With longer load times you lose customers who usually do not come back. Especially for websites of companies and companies as well as shops the loading time of the website is crucial for the business success. With the right technology and programming as well as especially the optimization on speed (PageSpeed optimization) the website will have the desired success.


Pingdom Website Speed Test

The Pingdom test provides an effective overview of the performance of your own website with results on the degree of optimization and the loading speed. Tip: perform the test 2 to 3 times in quick succession, as the first result is output without caching. The further results then show the real cached value. Users from Europe should test via “London / Frankfurt”.

Link to the Pingdom Website Speed Test

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GTmetrix uses various test methods and displays them in a collected form. So z. For example, YSlow and Waterfall results are displayed on different tabs. After the test result is output, suggestions for optimization are given. The only downside is that the test is run in Vancouver – Canada. With a free GTmetrix account can also be tested from London.

Link to the GTmetrix Speed Test

JoeWP Performance Test GTMetrix

Google PageSpeed Insights

With PageSpeed Insights Tool from Google, you can quickly check a website for speed and optimization possibilities. The tool tests performance factors for both desktop and smartphones. There are also recommendations for improving the user experience.

Link to Google PageSpeed Insights

Joe WP Google PagSpeed Insights Test

Test Optimization Mobile Devices

The Google mobile optimization test makes it easy to easily and easily determine if your website is suitable and optimized for mobile devices such as mobile phones, smartphones and tablets. Normally, this should be standard on modern websites (Responsive Website).

Link to Google Test for Optimization for Mobile Devices

JoeWP mobile optimization test

Important: We update this page again and again and adapt it to the current developments of Internet technology. Performance optimization is a constantly changing process. New techniques require a rethink in terms of performance. Our suggestions and tips are kept up to date here. So it pays to visit this site every now and then.

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