Improve the loading time of your own website
Since 2018 Google has made the loading speed (website speed or page speed) a decisive ranking factor. Since then, it has been essential to check and, if necessary, optimize the loading time of your own website to ensure that it can be found. Mobile users with smartphones or tablets don’t like slow websites on the go. Although high-speed Internet access for mobile devices is already available in conurbations, the Internet connection via smartphone is usually considerably slower than in stationary WLAN. Optimization for fast loading times is therefore particularly important. In any case, the loading time of the web page should be less than 3 seconds, ideally 1.5 seconds.
Google likes fast loading websites
The loading time in which a website is built is a ranking factor and an important quality feature for Google. Fast loading times improve the positioning in the search engines.
Who wants to wait?
What’s important to Google is just as important to website users. If you want your website to be professionally set up, a good look is no longer enough. Loading times in particular are a criterion for whether the website is popular with potential customers. Otherwise, services and product presentations become a nerve-wracking thing and customers jump out prematurely.
Faster = Better
Visitors to a website do not wait for long loading times. You leave the website before it is fully loaded. High bounce rates are the result, which also has a very negative effect on Google’s ranking.
Every second more sales
increase in sales
Loading times are not only a decisive factor for your turnover in e-commerce. However, optimizing the page speed is particularly important in this area. Surveys at online retailer Amazon have shown that 100 milliseconds of additional loading time result in a drop in sales of around 1 percent.
Smartphone users love speed
The technologies for mobile connections are still relatively slow and not comparable with a high-speed connection at home or at work. However, mobile website users are a considerable customer potential that should not be forgotten. PageSpeed optimization is especially important for the use of mobile devices.
PageSpeed Optimization for WordPress Websites
We specialize in optimizing your WordPress website for fast loading times.
Measuring charging times
We determine the loading times of your website in a comprehensive analysis. We use various tools and analysis programs, various Internet connections and various terminal devices.
Through suitable measures such as source code compression, caching, image optimization and many other optimizations, which we have described below, we ensure optimal loading times for your website.
Once all optimizations have been carried out, you will receive detailed statistics and results analyses from us. This allows you to check for yourself how the loading speed of your website has improved.
Measures to optimize loading time + Google PageSpeed
Optimize all images
Merge stylesheets into a CSS file
Reduce HTTP requests
Minify / summarize CSS
Activate delayed JS (defer)
Enable LazyLoad for images
Using CSS sprites
Using server-side caching
Set up browser caching
Setting up Gzip compression
Setting Up CDN (Content Delivery Network)
Using a dedicated server
Improve server response time
Use current PHP and MySQL versions
Set up SSL certificate on the website
Reduce plugins on the website
Enable HTTP / 2
Test website speed by yourself
The following tests show the performance of the JoeWP website
The loading speed of a website is extremely important. The full display of the website should be under 2 seconds. With longer load times you lose customers who usually do not come back. Especially for websites of companies and companies as well as shops the loading time of the website is crucial for the business success. With the right technology and programming as well as especially the optimization on speed (PageSpeed optimization) the website will have the desired success.
Pingdom Website Speed Test
The Pingdom test provides an effective overview of the performance of your own website with results on the degree of optimization and the loading speed. Tip: perform the test 2 to 3 times in quick succession, as the first result is output without caching. The further results then show the real cached value. Users from Europe should test via “London / Frankfurt”.
GTmetrix uses various test methods and displays them in a collected form. So z. For example, YSlow and Waterfall results are displayed on different tabs. After the test result has been output, suggestions for optimization are given. The only disadvantage is that the test is carried out in Vancouver – Canada and the values for Germany are therefore not displayed optimally. With a free GTmetrix account can also be tested from London.
Test Optimization Mobile Devices
The Google mobile optimization test makes it easy to easily and easily determine if your website is suitable and optimized for mobile devices such as mobile phones, smartphones and tablets. Normally, this should be standard on modern websites (Responsive Website).
There is another option for developers to extensively examine the performance of the website. Lighthouse is an automated open source tool for improving the quality of websites. It has audits for performance, accessibility, progressive web apps, SEO, and more. The tool performs a series of checks and then generates a report on the health of the page. You can run Lighthouse in Chrome DevTools or from the command line.
Google PageSpeed Insights
Result for desktop
With the PageSpeed Insights Tool (PSI) from Google you can examine a website for speed and optimization possibilities.
The tool tests the performance for both desktop and smartphones. There are also recommendations for improving the user experience. PSI’s report provides a rating that summarizes the site’s performance. The given score is obtained by running Lighthouse to collect and analyze laboratory data through the site. A (green) score of over 90 is very good. A score from 50 to 90 (orange) indicates that the website should be improved. A result below 50 (red) is considered bad.
Speeding up a website is usually not an easy task. It is often difficult to diagnose why a website is running slower than it should. The problems start with poorly written code up to not optimized and too large images and page elements, too many plugins etc.
It is important to diagnose and fix these issues, otherwise Google will rate the site in question poorly. Google prefers websites that load quickly. If the website is fast, it will rank better on Google than slow websites.
Google PageSpeed Insights
Result for mobile
Lighthouse is currently simulating the loading of pages on a mid-tier device (Moto G4) on a cellular network.
PSI offers laboratory data and field data on one page. Laboratory data is useful for debugging performance problems because it is collected in a controlled environment. Field data is useful for capturing a real user experience. PSI shows the metric data First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) for the specific page URL.
Web Vitals is a Google initiative to provide consistent quality signals. Core Web Vitals defines the user experience on the web. Optimizing the user experience is key to any website’s long-term success. Web Vitals can quantify the user experience of your website and identify opportunities for improvement.
Core Web Vitals contain a number of signals that are of primary importance to any web experience. The Core Web Vitals metrics are FID, LCP, and CLS with their respective thresholds. A website passes the Core Web Vitals rating if the 75th percentiles of all three metrics are good. Otherwise, the page fails the rating.
Important: We update this page again and again and adapt it to the current developments of Internet technology. Performance optimization is a constantly changing process. New techniques require a rethink in terms of performance. Our suggestions and tips are kept up to date here. So it pays to visit this site every now and then.