Top 9 Benefits of Google Analytics 4 as a Successor to Universal Analytics in 2023
Google Analytics 4 will replace Universal Analytics from July 1, 2023 and is Google’s privacy-compliant answer and without cookies.
Google Analytics 4 (GA4) offers a number of important advantages as the successor to Universal Analytics. Here are the key benefits of Google Analytics 4 compared to Universal Analytics:
Event-centric data modeling:
GA4 is based on an event-centric data model that focuses on events such as clicks, page views, app installs, and conversions. This collects more comprehensive and detailed information about user behavior.
Improved cross-device tracking:
GA4 enables better tracking of user interactions across different devices. It can track and merge a user’s behavior on both desktop and mobile devices. This allows for a more holistic view of customer behavior and more precise attribution.
Machine Learning Features:
GA4 integrates machine learning technologies to gain deeper insights and insights from the data. For example, it uses automatic event processing to automatically categorize and prioritize events. This facilitates data analysis and enables faster and more effective decisions.
Easy app analytics integration:
GA4 simplifies app analytics integration by combining web and app data into a single report. This gives companies a comprehensive view of their users’ behavior across different platforms.
Privacy-focused design:
GA4 takes into account the increasing data protection requirements and offers more privacy-friendly data processing. It enables the anonymization of IP addresses, supports opt-out for users and offers improved control over data processing.
Event-based goal tracking:
GA4 allows events to be defined as targets, rather than just tracking pageviews or URL targets. This allows for more precise measurement and analysis of actions that are important to the business, such as filling out a form or completing a purchase.
Real-time data and reporting:
GA4 provides enhanced real-time data and reporting, enabling organizations to respond faster to user behavior and make real-time decisions. This is especially useful for campaign measurement and event monitoring.
User-centered analysis:
GA4 puts a stronger focus on analyzing individual users instead of sessions. It allows for more detailed analysis of the customer lifecycle and user behavior paths to gain a better understanding of customer behavior and interactions.
Predefined reports and templates:
GA4 offers pre-configured reports and templates to help businesses get started and analyze faster
Conclusion on the use of Google Analytics 4
The use of Google Analytics 4 (GA4) offers a variety of advantages for companies. The event-centric data model, improved cross-device tracking, and integration of machine learning technologies enable deeper insights into user behavior and more precise analytics. The simple integration of app analytics and the privacy-focused design meet current requirements. Event-based goal tracking, real-time data, and user-centric analytics provide a holistic view of customer behavior.
With GA4, businesses can optimize their marketing campaigns, improve their conversion rates, and better understand their customers. The predefined reports and templates make it easy to get started and speed up the analysis.
However, it’s important to note that GA4 is a new version and requires a transition from Universal Analytics. Businesses may need to update their tracking codes and familiarize themselves with the new features and reports. Still, GA4 offers long-term benefits and a powerful analytics platform for businesses to improve their online marketing strategies and make informed decisions.
Help with the transition to Google Analytics 4
We are happy to help you with the conversion from Universal Analytics to Google Analytics 4. Send us a short email and we will get back to you shortly.
