UX Audit
Optimize your website
UX Audit – Website Optimization
Many websites look good at first glance – but in everyday life, there are friction points: Users can’t find important content, abandon forms or leave your site before making a request. This is exactly where a UX audit comes in. It makes it visible where your visitors fail, why they bounce and where you can make a big impact with manageable effort. Instead of relying on guesswork, you get an in-depth analysis and clear recommendations on how to improve the user experience and make your website measurably generate more inquiries, purchases or leads.
With a UX audit, you can improve the user experience in a targeted manner and thus increase the conversion of your website. Our experts provide you with concrete recommendations for optimization and ensure that your site is structured in such a way that users achieve their goals smoothly.
What is a UX audit?
What a UX audit does for your website
A UX audit is a systematic review of your website from the user’s point of view. The focus is on typical usage scenarios – such as “Find a product”, “Get an offer”, “Book an appointment” or “Find information X”. These paths are retraced step by step in order to uncover obstacles, ambiguities and stumbling blocks. The goal is not primarily a “nicer” design, but a website that is understandable, easy to use and consistently aligned with your business goals.
At the same time, a UX audit is not a months-long re-branding project. You will receive a focused inventory and prioritized recommendations that will help you implement improvements in the short term and provide you with a clear roadmap for the further development of your website in the long term. If you are unsure whether your site needs to be completely redesigned or whether targeted optimizations are sufficient, an audit is the most sensible first step.
What does a UX audit do?
Why a UX audit has a direct impact on your conversion
The easier it is for your visitors to reach their goals, the higher your conversion will be, whether it’s contact requests, appointment bookings, downloads, or online purchases. A UX audit reveals where users are currently failing: unclear navigation, cluttered pages, hidden or competing call-to-actions, confusing form logic or barriers on mobile devices. Instead of individual opinions within the team, you can use an audit to follow reliable observations and start exactly where the greatest leverage lies.
In addition, a UX audit creates a common understanding within the company. Marketing, sales, product and management see on the same basis how your website is actually used – not just how it is intended. User view, business goals and existing data (e.g. web analytics, feedback, support requests) are merged. In this way, diffuse gut feelings become concrete, well-founded decisions about which adjustments are really worthwhile.
What website problems does a UX audit reveal?
Typical problem areas that a UX audit makes visible
In many projects, similar patterns occur that invisibly slow down the success of a website. A UX audit systematically discloses them. It’s common to find that landing pages don’t communicate clearly enough who you are, what you offer, and what value you deliver compared to the competition. If these core messages come too late or too hidden, users will drop out before they engage with your offer.
Overloaded content and unclear priorities are just as common. Companies try to give all the information at once: too many menu items, long blocks of text without a clear structure, several equally weighted CTAs on one page. However, your visitors need a guided journey with clear next steps. The audit shows where you should streamline, bundle or rearrange so that the essentials come to the fore – for the target groups that really matter to you.
Another focus is on conversion-critical areas: product and service pages, contact and quote forms, booking processes or checkout routes. Here, a UX audit not only examines design and structure, but also language, microcopy, error messages, trust elements (references, seals, FAQs, guarantees) and potential points of friction (unnecessary mandatory fields, detours, distractions). This makes it clear where you are losing prospects and how you can resolve these bottlenecks in a targeted manner.
How does a usability analysis work?
This is how a UX audit typically works
It starts with a short briefing: What role does your website play in the business model? Which target groups are you addressing, and what actions do you want them to take on the site? What key figures and insights are already available – for example from analytics, CRM, campaigns or user feedback? This information is important so that the audit does not get stuck in the “theoretical ideal” but reflects your real goals and framework conditions.
This is followed by a heuristic analysis of your website along established UX principles and best practices. Among other things, navigation, information architecture, page structure, readability, interaction elements, forms, mobile use and accessibility are examined. Where available, data is included in the rating: entry pages, bounce rates, click paths, devices used, particularly frequently used or avoided pages. Depending on the scope, short user tests or evaluations of session recordings can be included in order to better understand the actual behavior of your visitors.
The results are prepared in a structured report. It’s not just about listing “errors,” it’s about correlations: What was observed, why is it critical from the user’s point of view, and what impact does it have on your business goals? You will receive concrete recommendations for action on every point – from quick quick wins to strategic adjustments that can be implemented, for example, as part of a planned relaunch.
Finally, the results will be reviewed together with you. In this conversation, recommendations can be prioritized: What should you address immediately to achieve tangible improvements? Which measures bring a lot of leverage with manageable effort? What adjustments require conceptual or technical preparatory work? The audit results in an implementation plan that fits your resources, schedule, and budget.
What are the results of a UX audit?
What results you can expect in concrete terms
After a UX audit, you have more in your hand than just abstract hints. You will receive a clearly structured evaluation of your website, documented in an understandable way and illustrated with examples. Screenshots with markings, text suggestions, layout sketches and alternative formulations make it clear what exactly is meant and what a better solution could look like. Your team can work on this basis in a targeted manner, without room for interpretation in any direction.
In addition, you will receive a prioritization of the measures. Instead of being faced with an endless list, you know where to start to make a short-term impact and which topics are suitable for medium-term project phases. This allows you to integrate optimizations into your existing workflow – for example, in ongoing content work, design sprints, development cycles or a relaunch that is already planned.
Depending on the focus of the audit, individual focal points can be deepened: for example, optimization for mobile devices, the improvement of lead routes in B2B, the performance and usability of online shops with WooCommerce, the comprehensibility of technically complex content, accessibility according to current requirements or consistency across several languages. The important thing is that the result fits your business model – and not just generic UX rules.
Is a UX audit worth it for your company website?
For whom a UX audit is particularly worthwhile
A UX audit is especially useful if your website already has a certain maturity, but “doesn’t pull the way you want it to”. You may see in your stats that a lot of traffic is coming, but only a small portion is actually requesting, testing, booking, or buying. You may receive information from sales or support that customers are not finding important information. Or you may notice that the site is repeatedly criticized internally from different directions without it being clear where to start.
Companies that see their website as a central point of contact in marketing and sales benefit in particular: agencies, service providers, software and SaaS providers, consultants, law firms, practices, but also online shops and platforms. Wherever a large part of the first touchpoints take place digitally, a better user experience pays directly into sales, lead quality and brand perception.
Even if you are planning a relaunch, an upstream UX audit makes sense. Instead of designing “into the blue”, you know exactly which elements, content and structures have proven themselves – and which should definitely be questioned. In this way, you avoid transferring old problems to a new design and ensure that investments in a relaunch really have their effect.
What is the right time for a UX audit?
Why now is the right time
User expectations of websites are constantly increasing. Fast loading times, clear messages, easy usability on the smartphone, barrier-free design and transparent communication are standard today – regardless of whether your customers are travelling privately or on business. At the same time, click prices, SEO effort and campaign budgets are getting higher. It is therefore more worthwhile than ever to fully exploit the potential of existing traffic instead of just buying “more visitors”.
A UX audit gives you the basis for exactly this: You understand how your website is perceived and used today, where the greatest levers for improvement lie and how you can develop your site step by step into a powerful, user-centered channel. This turns your website from a digital “business card project” into a tool that measurably contributes to your business goals – and gives your visitors the feeling that they are exactly right.
UX Audit Pricing
Costs & Services of the UX Audit
UX AUDIT BASIC
€1.280,00
(plus VAT)
UX audit of the (desktop) homepage as well as two freely selectable subpages (e.g. performance and career page), including documentation of central problem areas and concrete optimization suggestions.
Evaluation of usability based on internal test criteria, such as contrasts, navigation structure and other ergonomic aspects.
Detailed report on all identified vulnerabilities including prioritized recommendations for action in the form of a PDF document.
UX AUDIT ECONOMY
€1.880,00
(plus VAT)
Contains all services from the UX Audit Basic as well as the analysis of an additional subpage.
Review how the site appears on Google Search and Google Business Profile.
Evaluation of the mobile display (smartphone view) and detection of possible usability problems.
30-minute online meeting to clarify queries and for other individual topics.
UX AUDIT BUSINESS
according to effort
(plus VAT)
Includes all services from the UX audits Basic and Economy.
Setup of software for the analysis of user behavior including evaluation of heat maps and click paths.
Conducting a remote usability test with the defined target group; The number of test users and device distribution are determined in consultation.
FAQ – UX Audit – Optimize Website
What is a UX audit?
A UX audit is a systematic review of your website from the user’s point of view. It analyzes structure, content, navigation, forms, and interactions with the goal of identifying barriers and making the use of your site easier, more understandable, and more efficient. Instead of just assessing the design, a UX audit always looks at the interaction between user experience and your business goals, such as more inquiries, bookings or sales.
Why should I do a UX audit for my website?
With a UX audit, you can see why visitors bounce, abandon forms or can’t find certain content. In this way, you avoid turning colors or buttons “on suspicion” and invest specifically in changes that have a proven effect. Especially when there is traffic but the conversion remains too low, an audit helps to generate more qualified leads or sales from existing visitors.
When is the right time for a UX audit?
A UX audit is especially worthwhile if your website is already online and in use, but falls short of expectations. Typical triggers are declining or stagnating inquiries, recurring negative feedback from customers or internally the feeling that “the page doesn’t really fit anymore”. An audit is also useful before a planned relaunch in order to make a well-founded decision about what should be retained and what should be fundamentally changed.
What exactly is examined during a UX audit?
The focus is on central user paths and conversion routes: start and exit pages, navigation structure, service and product pages, contact and offer forms, bookings or checkout processes. Among other things, the comprehensibility of the content, visibility and clarity of the call-to-actions, readability, mobile use, loading times, barriers and potential breaches of trust are examined. Depending on the project, special aspects such as accessibility, multilingualism or specific target group requirements can also be explored in greater depth.
What results do I get after a UX audit?
You will receive a structured report that summarizes the most important problems and potentials of your website in an understandable way – usually with screenshots, examples from the user’s point of view and concrete suggestions for improvement. In addition, there is a prioritization of the measures: You can see which steps bring noticeable effects in the short term with little effort and which adjustments should be implemented in the medium term or as part of a larger project. On this basis, you can optimize internally or with an agency in a targeted manner.
How does a UX audit differ from a classic relaunch?
A UX audit is not a complete redesign, but a well-founded inventory with concrete optimization recommendations. It helps you decide whether a relaunch is necessary at all – and if so, which problems absolutely need to be solved instead of just replacing the “look and feel”. Many websites can be significantly improved with targeted UX adjustments without having to develop everything from scratch.
How long does a UX audit take and how does it work?
The exact timeframe depends on the scope of your website. As a rule, a UX audit begins with a short briefing on goals, target groups and existing key figures. This is followed by the analysis of the website with a clearly defined focus (e.g. lead routes, shop, mobile). At the end, you will receive the report and a joint discussion in which questions are clarified and next steps are prioritized. For typical company sites, the total effort often ranges from a few days to a few weeks.
What happens after the UX audit?
After the audit, the actual optimization begins. You can implement the prioritized measures internally or call in external support. It often makes sense to first realize quick wins and measure their impact before major structural or design changes follow. Ideally, UX then becomes a continuous process: New content, functions and campaigns are planned from the outset from the point of view of user-friendliness and regularly reviewed.
