Digital communication is changing rapidly. Where a well-designed corporate website used to be the heart of every online presence, chatbots, AI assistants and conversational interfaces are now increasingly taking over direct customer communication. But does this mean that classic websites are being phased out – or will they remain indispensable despite the age of AI?
In 2025, AI technologies will permeate more and more areas of life, especially the Large Language Models (LLMs) such as ChatGPT, Claude or Google Bard. But with the sheer size and complexity of these models comes a new challenge: How do you ensure that content is optimally recognized, understood, and used by these models? That’s where LLMO comes in – Large Language Model Optimization.
The platform “Bark” is currently rated very critically from the point of view of many service providers, including those in the digital and web sector, and is not recommended for a specialized WordPress agency. For WordPress agencies that are looking for better quality leads and less frustration in customer acquisition than through Bark, there are various alternatives.
The new AI agent like ChatGPT is fundamentally changing the interaction between users and webshops. The entire shopping experience is thus shifting significantly away from individual shop visits to an AI-centric, conversational consumer experience. The long-term effects of AI agents on the interaction between users and webshops are profound and diverse.
OpenAI, the company behind ChatGPT, is ushering in a new era in online shopping. Until now, ChatGPT has been known primarily as a smart assistant and research tool – from now on, it will become a revolutionary shopping platform. In the future, customers will be able to search, compare and buy products directly in the chat – without the classic redirection to external webshops or platforms such as Amazon or Google.
The use of Google Analytics 4 (GA4) offers a variety of advantages for companies.
The event-centric data model, improved cross-device tracking, and integration of machine learning technologies enable deeper insights into user behavior and more precise analytics.
We show you the most important advantages in this article.
Inbound marketing offers a variety of benefits to B2B companies.
We’ve put together 10 reasons why using inbound marketing makes sense for B2B companies.
An important aspect of inbound marketing is the continuous maintenance of customer relationships.
Submitting relevant offers serves to strengthen customer loyalty.
