WordPress Relaunch
Website relaunch / migration of content
Your website hasn’t been updated in many years? The design is from 1999? Texts and images have not been changed for years? The entire system is outdated? Recently, errors in the presentation of the website have become more and more frequent because the outdated source code is no longer supported by new browsers? At this point, at the latest, you should think about the WordPress relaunch of your website.
What does it mean?
Website-Relaunch
A relaunch is the complete recreation of a web presence. We use the latest Internet technologies in conjunction with a WordPress CMS. We create a professional design of the website that is responsive, i.e. it is optimally displayed on all devices including smartphones and tablets. This will then also reach users with mobile devices.
Is the relaunch future-proof?
sustainability
With a modern relaunch, another relaunch should not be necessary for a long time. After the relaunch, it will be possible to expand the website at a later date without any problems. We ensure this by using up-to-date, future-proof systems such as WordPress’s CMS. Ongoing updates keep the system up to date.
For a modern and high-performance website
Give your website a new shine
Your website is the digital face of your business. With a professional WordPress relaunch, we optimize your online presence, improve user-friendliness and increase your performance. Whether modern design, fast loading times or improved functionalities – we make your website fit for the future.
Preparation of the WordPress relaunch
If you’re planning a WordPress relaunch, you first need to make the right preparations. An important step is to create a backup of your current website. If something goes wrong and you don’t have the backup, you may not be able to save your website’s data and have to start over. Therefore, it is essential to create a backup before the relaunch.
Another important measure of the WordPress relaunch is to research keywords for your new website and optimize them so that they rank well in the search engine results. It’s important to choose relevant keywords to drive traffic to your site and thus attract more visitors. By using tools like Google Keyword Planner and other keyword research tools, you can identify the most commonly used keywords and take them into account when optimizing the redesigned website.
When relaunching a WordPress website, you also need to make sure to check all plugins and themes and reinstall them if necessary. This ensures that all components are working properly and that there are no security risks. In addition, by reviewing the code, you can determine if it complies with the latest standards, which improves the efficiency of the page while closing security gaps.
Finally, when preparing for the WordPress relaunch, you should also make sure that all content is migrated correctly. This usually means transferring all the media files as well as the text content to the new website. It must also be ensured that all content is migrated properly.
If you commission us with the relaunch, we will of course take care of all these points professionally.
Website relaunch for your WordPress website
A relaunch is a great opportunity to redesign your website and bring it up to date with the latest technology. It’s an excellent way to provide your visitors with a better experience and generate more clicks on your content. However, a relaunch can also be very stressful – especially if you are not prepared.
We relaunch your entire website to an up-to-date WordPress CMS for you. In the course of the relaunch, we will carry out the following work:
backup of data
In the first step we save the data of your complete WordPress (or any other) installation including all pages, the content, the pictures, all plugins and the database, in shop systems also all articles of the shop etc.
development environment
For the relaunch of your website, we set up a new WordPress installation on a subdomain on our server as a development environment. Here, we develop the design and content of the new website in dialogue with you.
functional check
After the new texts and images have been set up on our subdomain, all the necessary plugins and functions as well as the individual pages of your new WordPress website are tested for their smooth operation.
Test & Release
In a detailed test, once again all functions and also the SEO optimizations for all individual pages are thoroughly checked, before you give us the o.k. for delivery and the new website goes online.
Restart
We will coordinate with you in advance the date for the restart of your WordPress website. The pure restart and transfer from our subdomain (migration) to your server is now complete.
Do downtimes occur?
There is no downtime due to the transfer of the new website from our subdomain to your server. The website is immediately accessible in the new form. This guarantees a smooth transition.
Criteria for a successful WordPress relaunch
-Outdated design: Your website no longer meets current design trends? We develop a fresh, appealing layout that convinces your visitors.
Slow loading times: A fast website improves the user experience and Google rankings – we ensure optimal performance.
-Mobile optimization: We make your website fully responsive so that it looks perfect on smartphones and tablets.
-Security vulnerabilities: Old plugins and themes can put your website at risk. We rely on modern and safe technologies.
-New features: From shop integration to individual functions – we adapt your website exactly to your needs.
We will coordinate with you in advance what goals you want to achieve with the relaunch:
-Do you want to refresh the design?
-Do you want to add new features?
-Are you planning better performance or SEO optimization?
-Clear goals help to maintain focus during the project.
-Actual analysis: Examination of the existing website. What works well, what doesn’t?
Visitor feedback: We collect opinions from users to uncover vulnerabilities.
-Competitor analysis: We look together with you at what makes competitors successful.
-Backup of the existing website: Before we start the relaunch, we create a complete backup of your website. This way, your data and content are safe in case something goes wrong.
We’ll make sure your new website is mobile-friendly. Responsive design is indispensable today as most users access websites via smartphones and tablets.
-If necessary, we optimize the existing images, meta tags and loading times during the relaunch.
-We check whether relevant keywords are used on the web pages and that redirects (301 redirects) are set up correctly to avoid ranking losses.
We recommend using the relaunch to bring your content up to date. Content enhancements include, for example:
-Remove outdated information.
-Add new content that appeals to your target audience.
-Use high-quality images and videos.
-Plugins: We discuss with you how to remove unused plugins and rely on lean, well-maintained extensions.
-Themes: We will choose a modern, fast and flexible WordPress theme for your relaunch after consultation with you.
-If you don’t already have one, we’ll install and configure a caching plugin on your website, such as WP-Rocket, to improve loading speed.
-Where necessary, we compress your existing images and files for faster loading times.
-We will discuss with you whether your existing hosting is optimized for WordPress and is sufficient for a powerful internet presence. If necessary, we recommend appropriate providers/hosters with whom we have had good experiences.
-For more information on website optimization, please visit our website: Performance Optimization
We test your new website thoroughly before we go live:
-Do all links and forms work?
-Is the website error-free on different devices and browsers?
-Is the ordering process (for shops) running smoothly?
Inform your users about the relaunch in good time. Plan for a short downtime and make the launch of the new website an event.
Individual advice: We respond to your wishes and develop solutions that suit you.
Experienced team: Benefit from our know-how from numerous successful WordPress projects.
Transparency: Clear communication and fair prices – no hidden costs.
Fast implementation: We work efficiently so that your new website goes online quickly.
