SEO – Search Engine Optimization
To optimize your SEO efforts for Google AI – especially for features like “AI Overviews” and generative search results – you should adjust your strategy in terms of content, technology, and semantics. The focus is on “Generative Engine Optimization” (GEO), i.e. visibility in AI-generated answers, instead of just classic search results.
In 2025, AI technologies will permeate more and more areas of life, especially the Large Language Models (LLMs) such as ChatGPT, Claude or Google Bard. But with the sheer size and complexity of these models comes a new challenge: How do you ensure that content is optimally recognized, understood, and used by these models? That’s where LLMO comes in – Large Language Model Optimization.
The Core Web Vitals are more important than ever in 2025 – they largely determine how your WordPress website is rated by Google, directly influencing your visibility and success on the web. At the same time, they are a key factor in user experience: the better your website performs in these metrics, the happier your visitors are and the higher your chances of getting more traffic and revenue.
Images play a central role in website design because they convey visual information and improve the user experience. But in order to make images accessible and optimized for search engines, there are some important points to consider. Here I explain how you can make images both accessible and SEO-friendly.
The way we search and find information online has changed dramatically over the years. With the advent of new technologies and approaches, Google has been constantly working to improve its search results. One of the most exciting developments in this area is the introduction of Search Generative Experience (SGE).
Search engine optimization (SEO) is crucial for website owners to be more visible in search results and attract more visitors.
An effective SEO strategy can increase traffic, improve conversions, and strengthen online marketing overall.
This article will cover the top 14 search engine optimization measures that will help you optimize your website and get better rankings in search results.
SEO optimization is the key to making your website more visible in search results and attracting potential customers.
In this comprehensive guide, we’ll walk you through all the important aspects of SEO optimization.
From the basics to advanced strategies, we’ve got you covered to help you maximize your online presence.
WordPress SEO – 6 Tips & Tricks for Beginners!: Let’s find out together what you need to consider when getting started with WordPress SEO! Explore the different ways to do search engine marketing, from the basics to more advanced methods. Learn all about techniques to attract more visitors, what steps to take to improve your Page’s user experience, and more.
What is the new Google Analytics 4 (GA4) property? On July 1, 2023, Google will say goodbye to “Universal Analytics”. This forces users to switch to the new “Google Analytics 4” version. We’ll show you the reasons why you should switch as soon as possible and what you need to look out for when switching.
